In December 1992 Greg Haliday received an unexpected call. "I have 18 pallets of freight on the floor. They need to be in Nelson tomorrow. I'm not interested if you have a company or not - you're the right man for the job!" Mainstream had an inconspicuous start.
Mainstream began business in response to market demand for a
reliable and capable freight company. One providing a higher level
of service, and that could handle difficult jobs and not let the
During his roles with a number of nationwide freight companies,
Greg Haliday's attitude and performance had made an impact.
Customers recognised his ability to think laterally and provide
innovative solutions. Greg was also 'well connected' within the
industry, giving him knowledge and access to a wide range of
Mainstream Forwarders (known today as 'Mainstream') was formed
in 1992. Following that infamous phone-call. Greg and his
wife, Diane, originally ran the business from their home before
moving to a small office in the Auckland commercial suburb of
Onehunga. Together they operated a 'virtual' transport company.
With Greg's knowledge and connections used to the full to provide
the best transport solutions for the varying freight demands of
"Business grew from word-of-mouth", said Greg. "We were given
all the difficult jobs - urgent, temperature controlled,
perishable, late orders, fragile and time-sensitive. It was
challenging but we always got the job done. And customers kept
Despite it's Auckland base much of Mainstream's early work was
focused in the South Island. That led to the opening of a
Christchurch branch in 1994. The rationale was to efficiently
manage the growing South Island freight business.
The number of North Island customers increased too. Managing
expansion and establishing a presence in the North Island became a
priority. So during 1996 Mainstream branches were opened in both
Hamilton and Wellington.
After initially out-sourcing its freight services, Mainstream
made another commitment in 1996. The company purchased its first
fully-owned and operated truck. It was a sign to everyone involved
that Greg and Diane backed themselves, and Mainstream to be
Mainstream has gone on to purchase all its own equipment.
Equipment ownership, as opposed to leasing, is a company
philosophy. Another value established early was to enhance and
invest in Mainstream's service with a long-term view. The approach
held that done right profit would follow later.
Four years after moving its first consignment, Mainstream
customers included Aluminium Systems Limited (ASL), Castrol,
Thermakraft, Flint Group and McPhersons.
The time between the mid-1990s and mid-2000s were a period of
consolidation for Mainstream. Establishing systems and services -
and growing at a controlled rate whilst all the time investing in
building our fleet.
2007 saw the beginning again of an expansion strategy aimed at
building a world-class integrated supply chain. For both New
Zealand and international freight. A number of strategic
acquisitions took place and new businesses were established.
Together it created an integrated Mainstream offer across four
- Mainstream New Zealand
- Mainstream International
- Mainstream Logistics
- Mainstream Containers
Talking about the business today Greg said, "It's funny now. We
never ended up doing what we planned. Mainstream was the name we
selected because we saw the company managing freight specifically
from Auckland, through to Australia and then into Lyttleton. That
was the main stream of freight at the time."
What is planned for the future?
- New Auckland purpose-built premises in 2013
- Greater service integration - including a single customer
- Mainstream brand development
- Opportunities for business acquisition are regularly
- Developing more branches with access to rail services
- 1992... Mainstream Forwarders established
- 1994... Christchurch branch opened
- 1996... Hamilton branch opened
... Purchased first company-owned truck
... Wellington branch opened
- 2007... Mainstream Global established
- 2007... Acquired nationwide transport operator, National
- 2008... Acquired Manawatu regional transport operator, C.W.
- 2010... GT International established (joint-venture)
- 2010... Acquired Network Storage and Distribution - renamed
Aluminium Systems NZ Ltd has used Mainstream as its primary freight provider for the past ten years. The two companies have built a strong working relationship based on can do attitudes and the desire to provide exceptional service to the end user. Mainstream works closely with Aluminium Systems to set a strong and reliable service standard to the New Zealand joinery Industry.
call us today
09 272 8888
09 272 8888
07 846 0970
07 541 1300
06 879 7766
06 755 4527
06 357 8630
04 576 0080
03 547 9192
03 341 6663
03 455 6547
03 214 4500
03 448 6723
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